Fort Worth-based PMG has earned a big media account, the North American share of Nike’s $1 billion media business, according to multiple trade publication reports.
According to a report by Adweek, Nike conducted a global media review and selected two new agencies. One was IPG Mediabrands’ Initiative, which will media the sportswear brand in other parts of the world, while PMG will be Nike’s official media agency in North America.
The North American portion of the account is worth around $300 million to $400 million, according to a source cited in the Adweek article.
PMG and Nike officials could not be reached for comment.
Brian Cross, a St. Louis-based Elasticity partner with offices in Dallas, told the Fort Worth Report that the deal with Nike, an iconic brand known for its “swoosh” logo and “Just Do It”, is “a big deal.”
“When you get a client like Nike, you get a lot of flexibility to do your best and show off your best work because they’re not afraid to do innovative work,” he said.
Portland-based Nike posted net sales of $44.5 billion in 2021, the highest in the brand’s history. He is known to be a risk taker with his advertising, both in content and execution.
Cross noted the ad featuring controversial former San Francisco 49ers quarterback Colin Kaepernick, but also pointed to the company’s SNKRS app which she uses to release some of her most in-demand sneakers.
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“He’s been very innovative, and he’s not afraid to be innovative,” Cross said.
PMG’s victory will help shine a light on the city and the work of its ad agencies, said Allen Wallach, CEO of Fort Worth-based PAVLOV.
“We are thrilled for PMG and happy to enjoy their brilliance, and hope to continue the trend of demonstrating that Fort Worth agencies have the credentials and capabilities to rival any other city,” he said. .
PMG, which was recently named one of Adweek’s fastest growing agencies, has strengthened its national footprint by opening and expanding offices in Los Angeles, New York, Austin and Dallas. In December 2021, PMG announced that it had been selected by plumbing and fixture manufacturer Kohler Co. as its integrated strategy and media agency. Other PMG clients include Gap Inc., Best Western Hotels & Resorts, Madewell and Sephora.
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The company said it saw 76% revenue growth in 2021 and nearly doubled its workforce to more than 500 employees globally. In Fort Worth, it is expanding its current location at 2845 W. Seventh St., eventually occupying a total of 33,606 square feet of space.
“After more than two years of working remotely, we know that virtual environments can’t replace the innovation and collaboration that happen when we’re together with a common goal, and our employees are excited to get back to being in person. “said George Popstefanov, CEO of PMG, in a press release.
Bob Francis is editor of the Fort Worth Report. Contact him at [email protected] At Fort Worth Report, news decisions are made independently of our board members and financial supporters. Learn more about our editorial independence policy here.